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SOCIAL MEDIA - What are membership organisations using social media for?


This survey of professional bodies in 2011 indicated what they are using social media for. It seems that You Tube is most used.

Here are some examples:

 This CIPD linked vox pop on ‘What is the secret to engaging staff’ was interesting 

ACCA about qualifications - 

5 Tips on Digital Relationship Marketing CIM Video by Nick Baggott - 

The Big Society: Challenges and opportunities for membership organisations (RSA). The RSA, The National Trust and NCVO views - 

A successful ad campaign for British Association of Dermatologists - 

And finally a  great ad with over 1,000,000 views Not membership but it’s gone around the world virally.

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